Explore the Program
BS in Business Administration with an Emphasis in Sports and Entertainment Management
Find out more about this program, the overall curriculum, requirements and learning outcomes.
Choose an Exciting Specialization With Endless Opportunities
Webster Geneva Campus is the perfect place to earn your Bachelor of Science in Business Administration with an Emphasis in Sports and Entertainment degree. This multi-faceted program will help you become successful in a number of areas.
The primary purpose of the BSBA program is to offer students the knowledge and skills
to be upwardly mobile within any type of business organization. The specialized Sports
and Entertainment emphasis provides the aptitude, skills and tools necessary to succeed
in the business side of sports and entertainment, along with the skills provided in
the Business Administration core curriculum.
Student Perspective
Malyk Rebetez
"One of the things I like about Webster Geneva Campus is that the flexible schedule
lets me balance my studies and training, so I can focus on both my academic and athletic
goals."
BS in Business Administration, Webster Geneva Campus
Swiss U20 national basketball team
Where Business Meets Sport
Switzerland is a global hub for sports governance, hosting over 30 major international sports organizations, including The Union of European Football Associations (UEFA), The International Olympic Committee (IOC), Fédération Internationale de Basketball (the International Basketball Federation) (FIBA) in the Lake Geneva region, and Fédération Internationale de Football Association (the International Football Association (FIFA) in Zurich. Studying at Webster Geneva Campus offers students strong industry connections alongside a rigorous business education with real-world sports and events insight.
The administration of academic and professional sports and athletic franchises is a large and growing business around the world, and using professional sports venues to host live entertainment events is just as big. These events might include concerts, ice events, children's shows - you name it. This program is designed to be an all-inclusive approach so graduates of the program have what is necessary to be successful in both areas.
Our Partners Make Us Stronger!
We collaborate with our partners to promote students who wish to simultaneously combine studies and high-level sports, and we will work on a flexible schedule for these students. We also work with partners for internship placements where students gain experience at the highest level in the sports industry. In addition, we share events that are open to both students and employees and offer favorable rates for people associated with these institutes.
Partners like Paris Saint-Germain Academy Pro Residency Greater Geneva, the Geneva Lions Basketball Club and BBC Nyon Basketball offer students a variety of experiences and opportunities, from academic to athletics and sportsmanship.
Choose Webster Geneva for a BSBA with an Emphasis in Sports and Entertainment Management
Gain Real-World Experience
Global citizenship and real-world application are at the core of our mission. Take advantage of Webster’s connections for internships, study abroad and other hands-on learning opportunities. Develop practical skills while completing your business management degree and building your network.
Get Personal Attention
Small classes mean you’ll have plenty of opportunities for personalized learning and one-on-one mentorship. Get to know your professors and classmates while collaborating on assignments and group activities, both inside and outside the classroom.
Internship Opportunities
As part of the Sports and Entertainment Management Emphasis requirements, our Sports and Entertainment Internship course is supported by Webster Geneva's Career Services, providing continuous guidance and access to a wide range of internship opportunities. Through professional coaching and career development support, students apply classroom concepts in practical settings, strengthen business skills, expand professional networks and graduate with enhanced career readiness.
What Can You Do with a BS in Business Administration with a Sports and Entertainment Emphasis?
The field of business has endless career paths. Add a specialty like Sports and Entertainment Management, and the possibilities are almost endless, gaining the skills and tools necessary to succeed in the business side of sports and entertainment. Our graduates learn through an inclusive approach and gain the skills necessary to be successful in both areas of business. Paired with the business skills learned in our BSBA program — critical thinking, strategic decision making, problem solving and effective communication — which apply to every industry, the emphasis on the sports and entertainment business will help you pursue a career such as:
- Sports Federation or Association Manager
- Sponsorship and Partnerships Manager
- Event Operations Manager
- Entertainment Marketing Coordinator
- Brand or Communications Executive
Why Switzerland for Your BSBA with Sports and Entertainment Emphasis?
- Access to global sports organizations
- Learn the business of entertainment
- Comprehensive Business curriculum
- Industry-based internships
- Exposure to the global sports ecosystem
- Experience working in one of around 130 multinational companies with global or regional headquarters in Geneva, many of which offer internships.
- Opportunity to join a multilingual and international workforce for professional development.
- Applying your knowledge and skills in Geneva, a city that has the potential to become a key player for multiple industries and sectors.
Lake Geneva is a Hub of Sports Governance
Have Confidence Receiving an Accredited Education
Our Walker School of Business & Technology is accredited by the Accreditation Council for Business Schools and Programs (ACBSP),
an organization dedicated to improving the quality of business schools and programs
around the world, and ultimately, to improving the practice of business in every industry.
Get Started on Your Bachelor of Science in Business Administration
Take the next step toward earning your BSBA. We are here to help you get started on your program.
Explore
Learn more about our academic programs, Webster Geneva Campus and other locations.
Engage
Connect with our admissions counselors and academic advisors.
Contact the Admissions Office to Find Out More
If you have more questions about the program, your application or other enrollment-related inquiries, contact our Admissions Office.
Call +41 22 959 8080 or send an email to geneva.admissions@webster.edu.